Project: Happy Home, Happy City, Happy Earth
Poster Campaign Pitch
Client: Energy Provider
Medium: Digital, Posters, Concept Art, Key Art, Character Design
Art Direction/Agency: Something New
Together with the creative team of Something New, I developed new illustrative branding for a green energy themed pitch. We focused on communicating care and love for our planet through personification with soft facial expressions on the characters' faces and celebrating living together in harmony.
For the new brand style, we decided to play with the contrast of city and human by developing minimally textured shapes and loosening them with organic line art. I created a specific rule of drawing hands to add a human touch to how characters interact.