Happy Home, Happy City, Happy Earth
I worked on illustrated branding (style exploration) with the agency Something New NYC for a green energy-themed pitch. We focused on communicating care and love for our planet through personification, with soft facial expressions on the characters' faces, and celebrating living together in harmony.
For the new brand style, we decided to play with the contrast of city and human by developing minimally textured shapes and loosening them with organic line art. I created a specific rule for drawing hands to add a human touch to how characters interact.
AD/CD: Something New
Client: Secret
For the new brand style, we decided to play with the contrast of city and human by developing minimally textured shapes and loosening them with organic line art. I created a specific rule for drawing hands to add a human touch to how characters interact.
AD/CD: Something New
Client: Secret
