SASKIA KEULTJES




Project:  Minimal Icons and Spot illustration for product postcard
Client: LOLA
Medium: Vector
Art Direction/Agency: Something New

Together with the creative team of Something New, I created vector art with a hand-made ink pen feel to fulfil the clients brief that included original ink drawings but also expressed a need for vector art to stay flexible. I played around with line quality, vector brushes, organic shapes and mistakes to achieve that look. Additionally, I referenced the curvy shape of the new pad in the illustration to come up with an original illustrative brand language based on the pads.

*The concept stayed unused because the client went into another direction entirely, but everyone loved the illustrations.*

©2019 Saskia Keultjes / e:hi@saskdraws.com / IG / Twitter / Blog