232 Bleeker by Dig
Watercolour and ink inspired vector drawings for their veggie-centric menu.
I went to the store and bought some veggies, and made a round of explorations with ink and a brush. Broccoli always reminds me of a tree, and Dig/232 Bleeker gets a lot of their produce from local farms surrounding NYC, so I decided to set the drawings into a magical veggie forest. I had a lot of creative freedom. They needed vector to be flexible with their ever-changing menu though, so I found a way to translate the original ink drawings I made as a study for them into vector brushes.
AD: Kiera Wright-Ruiz
Peek at the original ink explorations 👀: